SMS mailing is a low-cost advertising channel with high conversion and wide analytical capabilities. More than 90% of recipients read the message in the first 3 minutes after receiving it, and the effectiveness of the advertising campaign is tracked using unique promo codes. An effective way to make the mailing not only effective, Automation of SMS mailing but also fast and convenient is to send messages automatically.
What tasks does automation of mailing to clients solve?
1. Sending messages on time
The interface for creating mailings is intuitive. You can send messages in bulk at a specified time, as well as conduct A/B testing to help you find out the optimal time for sending.
2. Automatic sending of service and transactional messages
To ensure quality service, it is important to promptly confirm the client’s actions (order, payment), inform them of the current order status and account status. Using the Sigma sms services platform, you can set up automatic sending of service and transactional mailings when certain conditions are met, including a change in status. For example: for a beauty salon or medical center when confirming an appointment, for an online store when handing over an order to a courier or to a pick-up point.
3. Instant sending of short text messages
The client receives a short SMS upon verification of the mobile number, to confirm the action or operation. The Sigma messaging service guarantees instant messaging.
4. Congratulations without delay
Enter your customers’ dates of birth into your customer database. Congratulate your customers on their holidays in a timely manner and offer them a great deal or bonus.
5. Automation of sending via alternative channels
Alternative channels for should you build your own ecommerce website service mailing and mass advertising will help save more than half of the budget. The cost of 1 message is from 59 kopecks. Alternative channels include messengers Viber and WhatsApp, social networks VK.com and OK.ru.
You can send long messages (1 message — 1000 characters), add multimedia files, a button for calling and going to the site. Alternative channels are an opportunity not only to automatically send messages, but also to receive feedback from customers.
6. Automatic sending of voice mailings
Use templates or create a message text. The system will automatically call clients in the database. Convenient for service notifications and advertising.
7. Automation of dialogue with chatbots
Chatbots are integrated into the site and respond to the client’s actions. The specified templates and work algorithms allow the bot to consult visitors. We will create a bot for your site and set simple or complex communication algorithms.
8. 2-Way: mailing with dialogue
Sending messages with the ability to reply engages the recipient in a dialogue, and increases conversion and sales. 2-Way integrates into a CRM system, website or software via API and allows you to connect dialog mailings to all channels: SMS, Viber, WhatsApp, Telegram and social networks.
9. Engage customers nearby
Set the optimal radius of distance from your cafe/shop, and only nearby customers will receive the mailing. This tool works great for the entertainment and HoReCa industries. The main thing is to choose the optimal time for sending and make an offer that will cover the customer’s needs. However, geo-location mailing only works when sending SMS messages, since it goes through mobile operators.
What parameters can be automated?
1. Personalization of messages When sending a mailing, the Sigma consumer data service automatically substitutes the client’s name from the database. An example of such a substitution is presented below:
