We have to keep growing. One way to do this is through B2B. A couple of months ago I had taken priority over influencers. We can’t do everything at once. We have to go step by step, although I wish it weren’t like that.
We will have one more meeting related to the topic of influencers, but judging by the results, I don’t think the topic will go any further. We will continue with the affiliate program, but we will stop pushing it as we are doing right now.
We will probably shift our focus to focus more on B2B.
Typical B2B route
Let’s start with the more traditional part. Here we will apply acquisition tactics from physical stores that sell Pokémon cards, video games, Funko, etc. in their establishments.
We will do what will cost us the most: cold calling. I will start by making x calls each week to test the sales pitch. I see up to five people who could make calls each week.
If each person makes only 5 calls, that would sweden whatsapp number data result in 25 leads per week and over 100 leads per month (a month has an average of 4.2 weeks). Out of 100 leads, at least 1 should convert. This would mean that we could get at least one new B2B client per month.
Atypical B2B route
Another more traditional draft and the first versio way is to attend events. That’s what we’ll be doing this weekend in Valencia. Let’s see how it goes…
Then there is another avenue that I want to explore, which is probably not so typical. Since I still have old contacts from a project I did with a Bundesliga team, I want to take the step of obtaining licenses to create a product with their brand.
One of these contacts now works in Italy and could
With some luck, help me establish contacts with clubs there
When you license football clubs, you acquire the ar numbers right to sell products that bear the club’s logo. With each sale you make, you pay a fee. At the same time, clubs often also acquire the product to offer it to fans on their own channels.
Between this week and next week I will have meetings related to the subject to explore this avenue. It would be exceptional if it goes ahead. Let’s see if there is any luck.
