Generates authority and credibility for you, and personal brand this not only means that your message reaches more people, but also that you can reach influential people and clients.
Tell you the key to every
new business has always been a book. My first leap into “entrepreneurship” was going from working in a large personal brand foreign trade company, where I traveled a lot but ended up being very routine, to creating my own international consulting business from scratch with two books : International Marketing and International Negotiation . Without this business card, no client would have hired me.
A few years ago I mov from international
Marketing to digital marketing, and again it was a book ( The Web of Business 2.0 ), written together with another expert on the subject (Lasse Rouhiainen), which boosted my current business: Web Business 2.0 , Digital Marketing Agency: Web development, positioning and digital marketing.
My latest professional adventure
complementary to the previous one, has arisen again from a book: “ Succeed with your ebook : how to write, publish personal brand and sell your book successfully ”, which has been the gateway to the launch of a podcast entitled: Triunfacontulibro , something that I have been very excited to share for a long time.
A book you will go from being
an unknown or, to put it more clearly, a “nobody” to being on the front line , getting a VIP ticket, walking the red carpet, attracting clients, press and important people, recognition and meetings with CEOs and VIPs.
Start with an ebook
The cycle of publication, distribution and sale is much shorter than that of a traditional book. It is quicker to write and publish and has greater sales prospects for two reasons: it is cheaper than a physical book and its distribution is immediate. In addition, it works very well for impulse purchases.
This doesn’t mean that the physical book isn’t important . It is, too, and can be the next step. A physical book is a business card like no other, which will serve you well if you participate in any event, or which you can even give away to potential clients.
A fantastic option offered by Amazon
The possibility of sending your physical book, wrapped and with a dedication or message on a card to the recipient, without leaving home. If you have contracted the premium service, the shipping will be free and you will only pay a part of the cost of the book (the rest is yours: your royalties).
Just as you attract clients online
today, your book will attract readers who you can lead through a “sales funnel” to a landing page and get their email. From that moment on, you will have to “seduce” them with valuable content that you send them periodically over time. When they have to hire someone with your profile, you will be the first on the list.
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Throughout the book, include c
Alls to action with valuable personal content in text, other ebooks, videos or other content, without offering anything that “smells” like pure advertising, and always offering something additional within the context.
The Amazon Author Page will help
you promote other books you personal may publish as well as your products or services.
Before writing your book, it is important to be clear about the product or service you want to sell and who your customers are.
Your ideal client is someone who, by hiring your services, will buy your products, pay you, improve their results, speak well of you and will hire new services or buy new products from you again.
Finally, we give you a fifth point, which is not exactly a metric but it is very necessary to take care of it and work on it from scratch.
5.- Profiles that we follow:
At this point we must be consistent with the objectives set, that is, for what and why we have opened a social profile, what we want to communicate, what topics interest us, what we are going to talk about.
4.- Total number of visits derived to the site: this is a metric that comes from the Social Media environment, but it is essential for the digital marketing strategy to know the referenc voucher digitalization pmi 2024 piedmont region: go digital now traffic that we receive from each of the social networks that we have operational in order to begin to measure the return and conversion of all the metrics described above.
You salso look for sites or websites
link to your content. These websites should have equal or greater authority (you can see this with Moz or SEO Quake). To do this, generate content that truly provides value, that is useful… you can also contact other websites or blogs to exchange content, as long as it is consistent with your digital marketing strategy and generates value for the user or client.
Internal : natural, link content
Complements the content the you will create agb directory connections between all the content on your website. Facilitating reading, expanding information and therefore the average time spent, among other things.
