According to the Federal Law “On Advertising”, e-mail and SMS mailing – questionnaire require the consent of the recipients. A subscriber who has received a message “without asking” can complain about the sender to the FAS. A screenshot of the letter or SMS is required to review the complaint and conduct an investigation. If there was no consent to send messages, the mailing is considered spam, and the sender receives a fine. The fine for companies is 100 – 500 thousand rubles.
How to get consent from customers to send newsletters?
There are several ways to get clients’ permission to receive bulk sms master or email:
Through a subscription form (this option is especially relevant if the site has a blog with regular useful content)
When ordering on the website
Offline – in the store when filling out an application to receive a customer card
1. Through the newsletter subscription form
Subscription to the mailing list is made through a special form on the site. There is a single and double subscription form.
A single form looks like an email address entry line with a “subscribe” button. This is a quick way to significantly increase your subscriber count because it is simple and requires no additional steps.
However, there is a chance that the visitor accidentally left an hidden page seo tips to boost your wordpress content or entered it incorrectly: that is, the letter will go nowhere or will not be relevant to the recipient. This will affect the quality of the client base. In addition, consent to the mailing through a single form is more difficult to prove: the recipient can forget about it if he subscribed in exchange for a bonus or discount, and then complain to the FAS about spam.
This format requires additional action, so your audience will likely be more loyal to your company, but less numerous.
2. When placing an order on the website
When placing an order on the website, the buyer fills out a special form. With its help, you can obtain consent for SMS and e-mail mailings in 2 ways: checkbox and default consent.
The initial presence of a tick in the checkbox is not formally considered a violation. However, this may lead to subsequent complaints from recipients and an FAS investigation. Therefore, it is better to give buyers the opportunity to consciously tick the box and agree to the mailing. In this case, your offers will go to an initially more loyal audience, which will increase the conversion of advertising.
In this case, the possibility of an alternative choice is important for compliance with the law. For example, a hyperlink to the user agreement, which contains a checkbox for canceling consent to the subscription. Otherwise, if there are complaints, the FAS will not consider this consent valid.
3. Offline
Compose a questionnaire correctly to receive a client card in an offline store. Make a checkbox for consent to the processing of personal data and receiving letters or messages on the phone.
Include a section on the company’s privacy policy in the questionnaire, confirming the safety of clients’ personal data. You can find a sample of such a questionnaire on the Internet and adapt it.
Be sure to keep the questionnaires in case you need to prove the client’s consent to receive information messages. You can also include consent to receive consumer data in the contract with the client if you conclude one.
How to competently and legally collect contacts for mailing? 8 tips
1. Form a “white” base
That is, collect contacts yourself: on the website, in messengers or offline stores, having previously received the buyer’s consent to receive the mailing. Purchased or downloaded databases consist of random numbers: the conversion of mailings for such contacts is extremely low. Sending messages to loyal customers interested in your information gives a high conversion and increases the number of sales.
2. Allow clients to give informed consent
Leave the checkbox blank, create a double opt-in form. These steps will ensure that only those who really want to subscribe to receive messages.
