Start a new web project, with the launch. A site, it a blog, an e-commerce platform. A corporate or company website, we must always. Consider defining a digital marketing strategy. A strategy that must contain at least three fundamental aspects: SEO. positioning content marketing and social networks or Social Media.
SEO positioning will help us position. Our site in search engines or SERPs, so if we carry. out effective SEO, both On-page and Off-page SEO, we will be able to appear on the first page of results of the most important search engines Google mainly, Bing, Yahoo. for those terms that are really relevant to our business and that we have previously defined as keywords. These SEO techniques and actions will allow us to generate qualified and “quality” traffic, attracting visitors who will be potential clients, so that they know about our products and services. Looking for the next step to convert the potential client, either by leaving their data to subscribe to a newsletter, or by making a purchase.
Don’t forget that SEO starts from the moment you buy the domain and hosting, so even before you have the web structure!!!!
The goal of this article is to give you 12 steps necessary to start your SEO positioning strategy, from scratch and with guarantees of doing what you need to do.
12 tips for your SEO positioning
And remember, you must apply them no matter what, so that your SEO positioning strategy works!!!!
1. Reserve a suitable domain name
Well, I’d say that you should reserve a domain name that contains your keyword, the reason why you are setting up or launching the project. Also, keep in mind where you estimate you will receive traffic from, so you can choose a .es or .com or a .net for example.
Avoid long and complicated names that later complicate URLs, corporate email or the use of hashtags on Twitter…
If you find other keywords relevant to your business while searching for a domain name, it would be interesting to buy them and then redirect them, which will help the positioning of the main site significantly.
2. Alta and Websmaster Tools from Google
This tool is essential for any website or web, as it offers detailed reports on a multitude of variables of our site, such as keywords, external links, traffic… information that will help us to gradually optimize the site, web or blog.
Add and verify your website, it’s very easy.
3. Sitemap for Google
The site map is a page within our own site where all the relevant links that make up and construct the website or blog are grouped together. This page is of great help to users and to search engine robots.
You can also decide which pages or links are really relevant for robots and which are not. For example, the contact page should be marked as not relevant.
4. Notify search engines that you exist!!!
When we launch a new project in the digital environment, we have to communicate it to the search engines so that the robots index us and begin to crawl our content.
It is essential to do this in Google, Bing and Yahoo at least; and depending on which countries your site is aimed at, you should include a few more.
It is as easy as entering “add in each search engine and following the simple steps.
5. Identify the keywords relevant to your project
Let’s say that it is a previous step to positioning, since we must identify the key words by which potential clients will find us.
To do this we must:
– Think in terms and concepts that differentiate us from the rest, that is, our competitive advantages.
– Think about our star product
– Avoid very generic words where competition will be fierce and look for more precise keywords with less competition that will help us position ourselves.
– When we have the words, see search volume, direct competitors, price (in case of doing SEM)…
– Analyze the keywords of your main competitors and your sector.
For this we must use and know tools such as Semrush, Ahrefs, Google Trends, Adwords Keyword Planner….
6. URL amigables o friendly
Friendly URLs are those that contain keywords relevant to the content of the page, that is, by reading them you know the content of the page or link.
Advertisers are asked to collect all the information from the consenting websites and promote their products services to increase sales – while the global email data are collected email data through UserEngage (both ends, as we collect almost all the expected user data through a single portal, and the other end in rare cases, the quality of the email data outweighs the quantity to help you get leads for your business). We even reload our phone number library every week. Database in SQL format: Full information, email data updated in 2024, you can buy the latest updates here at a low price.
If we also ensure that the are not long but short and concise, all the better.
7. SEO Plugin
It is essential that as soon as you have access to the site manager you see the different SEO plugins that are available, because in a very simple and intuitive way we are going to work on the keyword, the SEO title, the meta description, the meta keywords… for each content that we publish.
For example in this post we have used this one:
8. Generate quality and updated content
What can I tell you at this point that we have not already said on this blog? Content is the fundamental basis of your site. Content will help people search for you. Read you, share you, buy from you, recommend you. So spend time generating original, quality. Useful and valuable content that you are a specialist in!
A good alternative that is gaining ground and is no longer the future but the present is to think about including multimedia content, whether it be infographics, videos, photographs, podcasts…
Keep in mind the frequency or update you are going to set, once a week, once a day, once a fortnight… but whatever you decide, BE CONSISTENT!!!
9. Correctly identify the images
If an image has any text inside it, the search engine will not be able to read it (for now), for this reason it is important to tag all images with the alt attribute, with the file name, with the description… and if it contains the keyword, great.
10. Linkbuilding
Another topic that we are going to have to work on intensively, both internally and externally, is link building .
External : you must link from your content to other sites or websites in a natural way, you are not the only one who launches content or the guru of everything, therefore link and add value.
11. Beware of external links
From the moment your site is published, you are on the network and therefore vulnerable…but don’t worry, this usually happens when you start to have a certain impact.
Any case, it is a good methodology to analyze. The links that point to your site, because for Google. Even naming and logo for an innovative start-up: the d-mod case if you don’t believe. Responsible. If you read correctly. A Chinese page advertising Viagra. links to your website, you are responsible. So it convenient to have all our links. Clean” and we will avoid a notice or warning from Google or a Disable.
How can we do it? Using tools like Google Webmaster Tools, Semrush, Afhref…
12. Be legal with your SEO positioning
Finally, be honest, don’t use agb directory shortcuts because in the end you’ll end up getting caught. Avoid techniques such as invisible. Text, link farms, redirects to pages hidden. Text, mirror sites, paid links. Short, anything that is not very ethical.
