For a start-up that presents itself on the market, having a recognizable brand identity is essential. Look at the case history of D-mod, for which we created a naming that could be registered as a trademark and the logo.
We have created a brand identity project for a promising spin-off of the University of Bologna, which aims to revolutionize the construction sector through the application of 3D printing technologies, in particular Wire-and-Arc Additive Manufacturing (WAAM).
The start-up had chosen a name that, unfortunately:
Turned out not to be registrable as a trademark , as it was already taken. Our copywriters therefore proposed a new brand naming , in line with the wishes of the two founders: to have a name that began with “D”, in homage to the term “diamond”, with reference to the shape of the lattice poles developed by the company (diamond poles).
The chosen name combines the “D” of “diamond” with “mod”, short for “modulo”, a fundamental concept in architecture and engineering. This combination represents the idea of basic unity and modularity, essential for the creation of complex and customizable structures. At the same time, there is an assonance, not too direct, with the term “diamond”.
With a technical and contemporary mood , the name is very short and from a phonetic point of view it stands out for its incisiveness, making it easy to pronounce and memorize. The brevity of the name contributes to a direct and effective communication of the brand.
Once we registered the trademark and purchased the domain for the website, we also created the logo for the start-up.
Starting from the assumption that every construction has a structural soul
Which is generally represented by a grid of lines, a brand conceived as an organized group of signs was proposed. Micro and macro: the whole can be read both as a modular element and as a complete “building”. Some traits violate the layout grid to indicate development.
Explore the most effective strategies to increase your presence on LinkedIn and fully engage your audience. Knowing the best practices of content marketing will allow you to achieve success and maximize the impact of your activities on the most important professional platform in the world.
How to Make Your LinkedIn Company Page Stand Out
Standing out on LinkedIn can be a challenge.
LinkedIn Company Pages can be a powerful tool to promote your brand awareness and reach a wider audience.
If you want more insights on LinkedIn Marketing, read our dedicated article
First, optimize your LinkedIn profile. Make sure you have a complete company profile with all the information. Carefully describe your business, indicate the areas of expertise of your company, use an efficient and effective slogan (the one that is seen immediately under the name of the company), perhaps also with an eye on SEO.
Next, try to engage users with interesting and relevant content. You can share updates on your company’s activities, announce new products or services, and share articles or resources that are useful to your target audience.
Don’t forget to interact with your followers by replying to comments and messages you receive. This will help you build trust and an active community around your business.
Finally, use LinkedIn Analytics to monitor the performance of your Company Page and make any improvements.
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Develop and share original and valuable content
To stand out on LinkedIn and shopify agency capture the attention of your audience, it is essential to develop and share original and valuable content.
First, identify the themes and topics that interest your alb directory target audience. Understand the challenges and needs they face and create content that can help them solve them.
You can share articles, guides, videos, or podcasts that offer practical advice, insights, or solutions to common problems. This way, you become a trusted source of information and are more likely to be followed and shared.
Also, try to differentiate yourself by offering original and innovative content. Be creative and try to offer a unique point of view on the topics you cover. This will help you stand out and distinguish yourself from other businesses on LinkedIn.
Don’t forget to promote your content through other channels. You can share it on your other social platforms or send it to your contacts via newsletter or email. This way, you can maximize the visibility of your content and reach a wider audience.
What types of posts are best?
On LinkedIn, there are different types of posts you can use to get better results.
Posts with images or videos are very popular and perform well on LinkedIn. This type of visual content tends to attract more engagement and shares than text-only posts. Even better is to use .pdf carousels, which are among the best performers.
Finally, you can also use text posts to share thoughts, advice, or updates on your business. Make sure your posts are short, clear, and interesting to your audience.
LinkedIn Post Engagement: How to Improve It
LinkedIn post engagement is essential to increase the visibility of your content and reach a wider audience.
Additionally, to optimize the effectiveness of your LinkedIn posts, it is essential to keep in mind some technical aspects, including the LinkedIn algorithm. Understanding it plays a crucial role in the dissemination of content on the platform.
To overcome some of the limitations that the algorithm imposes on organic post distribution, start keeping these ideas in mind for your content:
Carousels in .pdf format . Even though their reach has decreased a bit with the latest algorithm updates, .pdf carousels remain effective if well designed. Some suggestions for doing so could be to create at least 5 slides and not exceed 12, not to fill them with too much text (maximum 50 words each) and to write a catchy headline for the pdf, but with an eye on SEO.
Single Image Posts . These posts make up about half of the content published on LinkedIn. The two fundamental components of this type are the copy, composed of short sentences and not excessively long to facilitate reading, and the image, creative and effective to capture the user’s attention.
LinkedIn Newsletter . LinkedIn newsletters are highly valued because they are sent directly to the main email inbox of subscribers, obtaining more openings and readings than impressions. In addition, Google indexes newsletters, further increasing visibility and engagement.
Tag companies or people
Use the power of networking on LinkedIn to spread your posts more widely, whether they are images, text only or carousels. The goal is to create relationships, so if there is an opportunity, use tags (without abusing them of course). Some examples? Shared projects, events, case studies on clients… tag companies and people involved, your post will surely be successful!
In general, try to actively engage your audience. Reply to comments you receive, ask your followers for their opinions, and encourage sharing of your posts (without being too promotional, mind you, or you could get penalized!). This way, you will create an active community around your content and maximize engagement.
To increase engagement on LinkedIn, you need to not only create quality content but also understand and adapt to the platform’s algorithm, using different types of posts and experimenting with new strategies. But always remember to write for your target, that is, the people who represent it.
Monitor and analyze the performance of your content
Monitoring and analyzing the performance of your content on LinkedIn is essential to understand the impact of your strategies and make any improvements.
Use LinkedIn Analytics to gain insights into metrics like views of your posts, engagement generated, and number of followers acquired over time.
Analyze the data you collect to identify the types of content that work best for your audience and the trends that emerge from your activities on LinkedIn.
