“I want to make 80k in March. There is no other option.” These were my words when I did the summary for February. In the end, there was another option. We were more or less 20% below what I would have liked to achieve. It’s not bad, but it’s not something to sing songs about and pat yourself on the back.
Lego – 1.5k profit
After falling in February, we have even surpassed turkey whatsapp number data January. I say “even” but taking into account that we were in March and it was the Easter shopping month, at least for countries like Germany, Lego has disappointed. This is probably where we have lost most of the nearly 7k of turnover that we needed to reach the target. Possibly one of the reasons has been that there was a lack of low-cost sets and that in the end we had little saleable EOL Lego inventory.
Pokemon – 13.3k profit
If Lego has been part of the explanation for not what is and why do you need it achieving the Pokémon objectives, it has been the second part. Pokémon is one of those typical and easy products to acquire at this time of year. Many of our products, in addition to their price range, were perfect as an Easter gift. There has ar numbers not been an increase. Simply because there are more days in March compared to February, we have gone from 12k to 13.3k. One of the reasons has been that we have missed the opportunity to work on optimizing the listings that were key for these dates. We have stopped missing that opportunity.
Former top seller – 0.3k profit
I’ll stop talking about top sellers in a moment. Nothing new here. Existing stock is still being sold. Once again the result of 0.3k profit is repeated.
Once again we have dropped by 0.1k. This is something we need to analyse in more detail to understand the reasons behind it. One of the objectives this year was to increase turnover and as 2024 has started we are seeing the opposite. It is time to take action now.
First product – 0.7k profit
Sales of our first product are still stable. We have dropped slightly from 0.8k to 0.7k, but this is nothing to worry me about. We have had several stock-outs that should not have happened but which are part of the explanation for this result. I do not yet have the overall sales results for our brands, but I suspect that the overall evolution of the entire product range should be positive.
