Nobody will dispute that small local businesses were a cornerstone of the economy before the 2010s. During the last decade, however, according to the U.S. Small Business Administration Office of Advocacy, only 48.9% of them survived longer than five years.
Small local businesses were undoubtedly a cornerstone of the economy before the 2010s. However, during the last decade, according to the U.S. Small Business Administration Office of Advocacy, only 48.9% of them survived longer than five years.
What is local marketing automation?
Local marketing automation (LMA) is a technolog whatsapp marketing service that streamlines marketing efforts, tailoring them to the specifics of particular geographic areas. It helps you effectively engage with location-based subsegments of your target audience without sacrificing your brand’s unique voice.
Local marketing automation benefits
Now that we’ve clarified what local marketing automation is let’s see how your business can benefit from it.
Benefits of local marketing automation:
- Increased brand exposure
- Cost optimization
- Improved productivity
Increased brand exposure
Local businesses often struggle to compete with big companies, which have more outreach opportunities to win customers’ attention. Local marketing automation tools are what can help you find and utilize more channels of communication with your prospects.
Such marketing automation software enables consistent delivery of location-relevant messages, making your brand more visible to potential clients. It also allows you to maintain a positive reputation among the existing customers, expanding your business growth horizons.
Cost optimization
No one wants to spend a budget on marketing strategies that don’t bring even more money. So, many business owners are relentlessly seeking solutions that will bring them the highest return on investment (ROI).
Local marketing automation tools allow you to spare more costs.
According to Constant Contact’s research, most small local businesses dedicate less than an hour daily to marketing. Worse, they commonly use this time to catch up on routine tasks, procrastinating on more significant ones.
Local marketing automation software helps you save precious hours! It performs the monkey work so you may focus on boosting your business growth through analytical and more strategic activities.
Top local marketing automation software
Choosing an appropriate local marketing automation tool may take much time and effort. To ease the job, we’ve gathered a list of the most popular software with local digital marketing automation capabilities. Explore their key features to pick the one that best suits your needs.
Pricing: Free trial plan with core features/Paid plans start at $39/month
Snov.io is a comprehensive sales engagement and automation platform. Its versatile feature set is perfectly suited to automate all your local marketing automation strategies at a mild cost. You can find prospects based on a particular location and personalize your outreach accordingly.
No matter how many contacts are on your list, Snov.io automatically adjusts your marketing and sales outreach to all segments.
EngageBay is another local marketing automation platform that offers a toolset designed to improve the growth rate of small businesses.
Key features:
- Attract prospects who search for if you are one of those who are already carrying companies in relevant locations with local-specific SEO tools and geo-targeted content — landing pages and ads.
- Create personalized, location-specific outreach sequences via emails and social media to garner your prospects’ attention and turn them into leads.
- Leverage the built-in CRM to easily guide leads through the sales process and provide excellent customer service.
Salesforce
Reviews: 4.0 out of 5 on G2
Pricing: Free trial plan/Paid plans start at $25/month
Salesforce is a sophisticated CRM platform that offers marketing automation tools as a part of its Marketing Cloud software. Its feature set is best suited for large enterprises that have regional offices and need to have a different approach for each region. Therefore, the pricing may be too high for startups or small businesses.
Key features:
- Leverage segment marketing capabilities to divide your target audience based on their locations and create tailored strategies for each segment.
- Develop location-specific email campaigns and automate social media activities to actively engage with your target audience.
- Implement inbound marketing strategies with integrated advertising and optimized landing pages to improve SEO ranking and lead acquisition.
- Analyze campaign performance with AI-enhanced analytic tools to make your campaigns more cost-effective.
- Manage customer relationships with CRM software to close more deals and enhance customer experiences.
With the above-mentioned local marketing loan data automation solutions, you can set up any type of marketing automation. Below, we’ll describe the most popular types so you can pick the one for your business growth.
Types of local marketing automation
- Email marketing
- Local SEO
- Paid search ads
- Social media
- Digital asset management
- Review management
- Multichannel marketing automation
Email marketing
A recent study conducted by Statista shows that 92% of Internet users communicate via email. Chances are high that most of your potential clients read emails every day. By using automated email marketing for local businesses, you can consistently reach out to your target audience without much hassle.
