Average session time. This corresponds to the time spent by each person visiting your blog on the page. This will help you know if a blog post is being read in its entirety or if, on the contrary, they have abandoned it at the first opportunity. In addition, with this data you will also identify which blog posts your users read the most, thus knowing the topics that interest them the most.
Evergreen content
Do you know which are your best blog posts? These are what we call “evergreen” and knowing them is essential to continue improving them, linking them and seeing their evolution.
New users. Although having new readers for your blog is important, repeat users mean that you are on the right track and that your blog is really popular.
2. Social networks
The entire range of social networks we have today have common engineer database metrics that we can take into account:
Post reach, or in other words, the number of followers who see your posts
Interactions: It is important to check every month whether interactions with our content are increasing or decreasing. Have you had more or fewer comments? Has the number of interactions increased? It is important to review વોલેટ હિસ્સો મેળવવા માંગતી ભારતીય કંપનીઓને ઘ this information, as it will allow you to know the tastes of your buyer personas and continue with the same style in your publications or, on the contrary, opt for another strategy.
Number of followers. Monitoring this metric and checking if it increases is vitally important, because no matter how good and valuable content you are generating, if you don’t have followers to see it, it won’t be of any use!
3. Lead Generation
One of the pillars of any Inbound strategy is the acquisition of new leads or potential clients. At least once a month, you should review this data exhaustively, focusing on two aspects in particular:
Where are your leads in the sales funnel? Are they in gambler data the research phase or are they already making a purchasing decision? Knowing this information will allow you to target them in the best way and with the most appropriate content.
How many of these leads ultimately become customers? If the percentage is very low, it could be due to two reasons: your strategy is poorly planned and you are not attracting your Buyer Personas or you are not offering the right content at the right time.
With Inbound Marketing strategies, you can optimize your lead generation campaigns and attract better qualified leads.
