After putting yourself in context , you should not overlook the following figures, which once again reinforce the success of this social network according to the fourth quarter 2018 press release published by Facebook:
Of these, 500 million use Stories
More than two million brands choose to advertise through Stories , including both Instagram and Facebook Stories.
Below, we’ll offer 5 tips to get the most out of Instagram Stories . Don’t miss this opportunity and add ephemeral content to your Social Media Strategy :
1. Value the opinion of the community
We mentioned polls above as one of the most popular Instagram Stories tools . Let’s consider the following case:
You are about to launch a new product but you are not sure if the packaging will appeal to your target audience. You go to the social network and publish a survey with two options or even share an open question so that users architect database can provide fresh ideas.
It sounds simple, and in fact it is, but it is so simple that some brands forget the importance of consumer opinion.
At mbudo we are in favor of ACTIVE LISTENING because it allows two-way communication through which to share knowledge, opinions and know exactly what the user needs and wants.
2. Encourage Storytelling with Instagram Stories
This technique is based on the art of telling stories to attract, convert and retain customers ( Inbound Marketing ). How do we transfer this to Stories ? Very easy!!
Even though videos are only 30 seconds long, they offer you the વોલેટ હિસ્સો મેળવવા માંગતી ભારતીય કંપનીઓને ઘ chance to show the “behind the scenes” of the company, the day-to-day life of the employees and even get to know them from a more personal perspective. By giving people the spotlight, you can convey messages with values that they can easily identify with.
Keep your community informed and go beyond purely business content.
And by the way, don’t worry about the limited time of the videos because you have in your hands the power of Story Storms , which allows you to publish different videos consecutively to calmly explain or teach the content.
3. Increase web traffic and sales
There is the fantastic Swipe Up feature that allows you to gambler data add direct links to specific websites or product pages. Despite having the option to publish them in the bio of the company profile, the former gets a higher opening percentage than the latter.
Now, to have the “Swipe Up” feature enabled, you will have to work quite a bit, since it is only available for profiles that have more than 10 thousand followers.
