SMS The advantages of using it in fitness centers
Unquestionable performance
Let’s compare text messages with their main competitors: email, social networks and paper communication or flyers.
SMS In terms of reach, the undisputed leader in this competition is , with a 95% read rate within 3 minutes of sending. It is currently the most effective dialogue tool. Compared to an email read rate of 20% to 30%, which can remain unheard for hours or even days.
The visibility of (free) publications on social networks varies depending on the social network’s algorithm and the time of publication (the magic of social networks). In general, only 10-30% of subscribers, both on LinkedIn and Instagram, will see your post.
When it comes to response rates, the ability to generate quick responses is crucial when sending commercial communications. Short messages have a response rate of 45%, compared to 6% for emails. Social media engagement depends on the audience’s commitment to the brand and the sms services relevance of the content shared. Response rates therefore vary greatly, but are generally lower than other channels.
The conversion rate of SMS marketing can easily reach 30%, due to its direct and personal nature. The conversion rate for emails is between 2 and 5%, while for social networks it varies, always depending on the platform and the type of content. It is often lower than that of text messages, which is between 1% and 2%.
Finally, in recent times, paper support is being abandoned due to its greater environmental impact. Producing a flyer is slower, more expensive and less effective in terms of reach and impact.
SMS is proving to be the most effective means of communication, and not only that, it is also the cheapest.
Universality of the means of communication
The strength of the short message service also lies in its means of communication. Who doesn’t own a cell phone today? Young and old alike are almost universally equipped with one, whether they want to access all the functions offered by a cell phone (social networks, etc.) or whether they want to access the most basic of all, making a phone call.
Quick and instant exchanges
Contact your customers anywhere and anytime via messages (moderated, however, for marketing). SMS marketing (which is not possible on Sundays and public holidays). SMS can be received and read almost instantly, which makes it an ideal tool for reminder communications (course reminders, subscription expiration reminders, etc.)
Conclusion
The use of mobile messaging by sports clubs is a modern and effective marketing strategy that meets the needs of companies and their customers. Thanks to its speed, affordable cost and more than satisfactory KPIs, SMS is an essential tool for increasing member engagement and loyalty. It allows gym management to transmit information in real time, personalize interactions and maintain constant contact with their members, thus promoting an optimal customer experience.
SMS In addition, the reduced environmental impact compared to paper makes it a more sustainable and responsible option. By adopting this method, fitness clubs can not only improve their operational efficiency, but also help preserve the environment.
SMS As the fitness industry continues to evolve and become more digital, integration into communications strategies is proving to be an important asset.
