Did you know that email usage is expect to exce 4 billion users this year ? This data already makes one thing clear: having an email marketing strategy is going to be essential for many years to come.
Out this type of strategies month after month, you should analyze
Open rate: This will help you identify whether your emails are relevant to your audience. We recommend comparing this number with those from previous months to see if your users’ interest remains the same, decreases physician database or increases over time. To calculate it, you can use the following formula:
Number of users who open your email) ÷ (Number of users who receiv your email) x 100.
Bounce Rate
This is the percentage of sent emails that could not be deliver correctly to the recipients’ inbox. There can be many problems that cause your contacts not to receive emails: a full inbox, problems with the recipient’s server, etc. The તે ધીમે ધીમે ટ્રેડિંગ ફ્લોર તેમજ પાવર અને formula for calculating the bounce rate is as follows:
(Total number of emails return) ÷ (number of emails sent) x 100
Conversion rate: A conversion occurs every time a user completes an action after clicking on a link in the email (it can be a purchase, downloading content, etc.). This percentage will help you see if what you offer to your contacts is really attractive to them; it will also allow you to check that other elements, such as the CTA, work properly. If you want to calculate this percentage, the formula is as follows:(Number of users who perform a desir action) ÷ (number of emails that were open) x 100
5. CTR
It is one of the indicators that measure the interest our gambler data audience has in the content we offer them, whether in our blog posts, social networks, emails, etc.
Inbound Marketing tools provide you with this information in a simple way. If you do not have any software, the formula would be the following.
