It’s another step towards making our Amazon brand known to a wider audience. There’s no other way, you have to move and get out of the comfort zone behind the laptop screen.
It has been three days of face-to-face sales with our products. I don’t have all the details yet because I will receive them throughout the day today, but I still have some conclusions to evaluate the ROI of this event.
It’s a matter of perseverance
For me, participating in events is a bit like spain whatsapp number data going to the gym. Going on the first day or even the first month won’t make any difference. The question is whether we can be consistent with this so that over time the effects of the accumulated effort are noticeable. Doing it once and expecting a huge impact is not realistic.
That is why I do not expect a direct return. In other words, even though it was an event with in-person sales, I do not think we generated a profit in these three days, but rather the opposite. I estimate that in the end it will have been an investment of 500-1,000 to be present and promote our brand.
It is a short-term investment
Yes, that’s true. It seems that we have made improving member engagement and loyalty some very interesting contacts. That’s why, for me, ROI measurement should not be limited to those three days, but rather extended to 18 months. Very interesting things can emerge from contacts.
So that’s how I see it. Are we and will we be able to demonstrate consistency by participating in events and generating contacts that will allow us to generate income in the next 18 months?
ROI is measured in 18 months
My highest level of satisfaction ar numbers is after finishing a day that still made me feel a bit anxious in the morning. When you get through the day and overcome everything, generating the desired result, that’s when you feel the most proud. You’ve done it once again.
Avoiding these situations is not the solution. You have to go through that suffering to appreciate the moments of greater tranquility more or you will gradually become depressed from boredom.
