Best use: Increase leads and brand awareness.
Of course, your audience may vary depending on your goals. Let’s say you’re organizing an online event aimed at entrepreneurs. In this case, you’ll want to target a broad audience by identifying all social media users who are interested in entrepreneurship. Since your goal is to attract as many participants as possible, you don’t need to worry too much about targeting.
Or, let’s say you want to increase sales of a new product. In this case, you don’t need to target a large audience. Instead, focus on a select group of people who are ready to buy. Target those who have visited your product’s landing page or clicked on an ad for it in the last six months.
Ultimately, there is no point in spending too much money or resources on leads that will not convert into customers. For truly high-impact marketing, it is essential to spend time on targeting the right audience.
Launch powerful affiliate programs
Best use: Attracting new audiences.
An affiliate program or co-marketing campaign can help you demonstrate expertise in your industry, reach new audiences, create high-quality content for leads or customers, and more.
Plus, backlinks from other companies are incredibly helpful for SEO, so an affiliate program is a win-win.
To create a truly effective joint marketing campaign, consider hosting a webinar or creating an ebook with your partner, as well as writing a series of guest blog posts for each other’s sites.
Co-marketing campaigns have high returns because they provide exceptional value to leads and customers.
The best part is that joint marketing efforts don’t have to be big-budget. In fact, affiliate programs can be incredibly profitable because you split the resources needed in half.
Post on various social networks
Best use: increasing brand awareness, creating an image of a thought leader in the industry.
Social media is one of the most effective tools for achieving any of your marketing goals.
Don’t believe me? Consider this: 54% of social media users use social media to research products.
Additionally, 73% of marketers say their social media marketing efforts have been “somewhat effective” or “very effective” for their business.
And most importantly, social media is one of the most cost-effective marketing strategies.
Of course, a social media strategy needs to be comprehensive to be most effective. For example, ask executives to regularly post expert content on LinkedIn to reinforce their image as an industry thought leader. Alternatively, post expert advice on their own Instagram or YouTube accounts.
It is also very important to make sure that you are using the most appropriate platforms to reach the right audience. There are many to choose from: Facebook, Instagram, LinkedIn, Tik-Tok, YouTube, Twitter and other social networks.
