How to Maintain Your Brand Identity When Using a White Label Solution The use of white label (or WL) solutions in fintech, as in any field, has a number of obvious advantages: simplicity and spee of implementation, accessibility, reuce time to market. However, customers sometimes have a number of concerns, one of which is: “Will our business lose its identity when using software develope for a white label solution? Surely such software looks the same to all your clients.” The short answer is no. With the right approach, you will not lose the authenticity of your business or brand identity. This publication describes in detail several aspects that will help increase your competitiveness when using a ready-made solution to launch a forex broker, a cryptocurrency exchange under the key, or any other relate product.
Find the right partner
This step seems obvious, but there is a huge pitfall that can be easy to trip over. Your technology partner should not just have development experience, but experience in the area where you plan to use the software. A technology provider with experience in the subject area should know how to tailor a solution to the tasks and corporate style of a specific customer. An outsource developer may have an impressive track record, but they will most likely lack the experience to implement complex solutions at your request. Oddly enough, the more similar solutions a developer has implemente, the better their team understands how to customize “boxe” software for each individual brand.
Share your ideas
A turnkey (WL) crypto exchange software solution from an experience and reliable provider can be customize if necessary. Moreover, a white label crypto exchange solution should evolve with the market, meeting the nees of potential customers and end users. A quality software package already includes some customization options that can be expande upon customer demand.
As an example, consider a ready-made product from WLGlobal, a trader’s cabinet, which is part of several white label solutions, including a solution for creating a crypto exchange (WL). Various design options and color schemes are available from the very beginning to match the establishe brand image of the client’s company, but if necessary, you can discuss with the development department a reesign of the user interface and various options for the user journey (CJM).
Moreover, thanks to studying customer requests, pre-installe components such as a currency exchanger and a crypto payment processing system were adde with new iterations of the product.
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Consider your brand’s positioning in the market
You should understand that it is not the job of a white label solution provider to conduct market research for you, define your target audience, position your brand, etc. Of course, you can ask your consultant about the experience of the slow death of third-party cookies previous clients, and such information will be provide to you if it is not subject to non-disclosure (NDA). But initially, the answer to the question of how you should differ from your competitors lies in your goals and corporate philosophy. These components can be successfully include in white label solutions and emphasize in advertising campaigns.
Put yourself in the user’s shoes
Sometimes, looking at your business through the eyes of the end consumer can give you new ideas and insights on how to position your brand in the market. Ultimately, your profits depend on your traders and their comfort, so it is important marketing list to regularly study the user experience with the brand. You may want to complement the propose solutions for creating a white label crypto exchange and thereby distinguish your services from competitors. Of course, sometimes it is enough to add a few new UI elements, but as our experience shows, deeper innovations give a significant effect.
Make sure the solution’s capabilities match your nees
Finally, remember that your brand logo and advertising campaigns should always be accompanie by the quality service you provide to your customers. Of course, originality is one of the keys to being notice and distinguishe, but it should be supporte by a logical structure of your project, a design that is not just a flashy signboard, but a functional and user-oriente element. To summarize, you and your technology provider should take several important steps to ensure that the white label solution matches your brand style:
Analyze the solution and its compliance
Your current goals and the nee for possible refinement of your platform;
Map out the customer journey (CJM) and all the components neee to improve it;
Taking all of the above into account, decide whether the solution you are considering is right for you and communicate your preferences to the vendor.
The famous saying goes
It takes two to tango.” This principle applies to the relationship between a client’s business and a technology provider. A fruitful partnership is base on close interaction between the two parties and results in joint successful activities. Understanding your business goals and thoughtful negotiations will help you get a unique solution that will set your business apart from the competition no less than home-grown software.
