The mechanics of email marketing are as follows: a business collects users’ emails, creates content and sends it to its database in the form of letters.
The content can be company news, useful tips, special offers, information about new products, videos, tests, offers – anything, as long as it can fit into the letter.
How will email marketing benefit me?
Download other traffic channels. From mailings. Users whatsapp data can be transferred to your website and social networks. Additional traffic on the website will help improve behavioral factors, and this is good for promotion in search engines. Traffic in social networks can be converted into new subscribers and work with one audience at once through several channels.
Maintain attention to the product. With the help of newsletters. The brand can talk about updates, product features. New items in the catalog to keep the user informed about changes and special offers. This is not always necessary to immediately sell something – some products are rarely bought, but with the help of a newsletter, you can maintain the visibility of your brand.
Does anyone really read the newsletters? They’re out of date…
Indeed. It may seem that you need to focus on trendy tools: Telegram, VC, chatbots, etc. They hype and attract all the attention of marketers – it seems that the entire audience is only there and the result cannot be achieved anywhere else.
And marketers have long been accustomed to emails. Many of them do not read emails themselves and think that everyone else has the same attitude.
But the facts say otherwise: in Sdelayem. Email marketing is in the top 2 for course sales, in Neskuchnye Finansy it brought 40-50 leads every month for a B2B service with a check of 80,000 ₽, and such giants as Skillbox, Skyeng, Unisender, Tinkoff. And Lamoda do mailings.
Research shows that 100 million people in Russia have email (78% of Internet users), about 300 billion letters are sent annually. And the average open rate is from 9.9 to 13.5%. But this is an average – at Sdelema, for example, the open rate is more than 20%.
In short: yes, someone reads the newsletters =)
Okay, newsletters are cool. But where do you get subscribers?
There are many ways to get an audience for must reede 2023: millal see on ja parimad kampaaniad? your newsletters. Below are the ones that are used most often ↓
Offer to subscribe upon registration — in this case, the user checks the box to agree to the mailing list when purchasing a product or subscribing. After that, the person continues communicating with the brand. This option is usually used when paying for B2B and B2B services, applications, and entertainment content by subscription.
Current database with email addresses . If you have a CRM system or a Google spreadsheet with a list of everyone who has already bought something or simply left a request. You can start sending out mailings to these users. For example. In a letter you can offer services again or make a promotion for a repeat purchase.
There is a database. What should I send to my subscribers now?
Globally. Emails can be divided alb directory into automatic and situational.
Automatic ones come according to a pre-written scenario – you set it up and the letters are sent to the Subscriber themselves with the selected frequency and in the right order. This is the principle by which warming chains work.
