It’s true that paid features might not have a huge impact on your email marketing efforts, as users ne to pay for these services. However, the free Email Privacy Protection option has caus quite a stir within the marketing community.
At this time, Apple has not explicitly announc whether Email Privacy Protection will be an optional or automatic feature. However, some iOS 15 users have shar screenshots in which we can see that the Mail app gives them the choice between one of two options:
While this move may seem scary
it’s not entirely surprising, as the iOS 14.5 update recently limit app tracking by requiring users to opt in to share information when they open an app after downloading it. Additionally, Google is working on its Privacy Sandbox, as it prepares advertisers and marketers for the removal of third-party cookies from Chrome in 2022 .
That’s why some marketers (including the mbudo team) are not only not surpris, but believe that this will be a very positive change for the user experience. This means that all companies, regardless of their size, will have to work harder to lawyer database build trust with their audience, thus earning the right to know who they are and what interests them.
Focusing on how iOS 15 can affect your email marketing strategy, we find the following
Inflat email open rates – due to Apple opening emails on behalf of users who opt in via tracking pixels on their behalf.
Inflat data sets: This is because a person’s activity can be spread સબ-સહારા આફ્રિકામાં નાણાકીય સમાવેશને across multiple contact records. The “Hide My Email” option allows users to operate with random, fake email addresses, which risks one person’s activity being read as that of a group.
Less effective IP-dependent tactics: Since you can’t know a contact’s IP address, you won’t be able to schule your emails at a relevant time, for example.
HubSpot features bas on tracking email opens
While iOS 15 features are just beginning to roll out, there’s still a lot to learn about this new system and how it can impact our daily marketing tasks.
HubSpot is currently reviewing this change and will implement gambler data solutions if the impact on open rates is significant.
2. Remember: this change will not affect all of your email recipients.
Although Apple Mail and Apple mobile devices account for over 35% of the market share of email providers worldwide, Google, Outlook, and other providers have not announc similar privacy policies. This means that open and IP data could still provide you with relevant tracking information.
