The other day, talking about the leader of our sector, I asked myself the question of how long they have been in the market. They have been in the market since 1952. It seems that they started with computer protection products at the time. In the niche that they dominate now, they have been there for at least 20 years. They are the number one choice for many collectors and that, honestly, is not going to change so quickly.
Long-term branding
There are products that you don’t think about singapore whatsapp number data too much. You just buy them out of habit. One option we have is to do long-term branding that starts with the little ones. Our product has to be present when a boy or girl starts collecting. Branding consists of becoming a childhood memory for an adult. When they take up their hobby again, they will remember those beautiful moments they had where our brand was present.
Match the price
Apart from the strong brand they have, they can breadcrumb markup for opencart offer very competitive prices. This is the worst strategy for us because here we have nothing else to lose. There are certain basic products that we have to have. It is not a question of making money but only being able to offer the same or at least a similar price without losing money.
This option is not the easiest either. Creating eye-catching products is always a bigger risk than replicating something already established. The latter also has a risk but at least you know there is a market for it.
Influencer marketing
That’s what we’re doing ar numbers and it’s not easy. If you’re still small and unknown, where’s the value of working with you? It’s a good question and I still don’t have the exact answer because it’s been a very slow process. Perhaps part of the solution is to show presence and recognition when no one else does. When someone is famous it’s already too late…
I am not clear in detail how we have to act, but I am clear about this. It will not be quick. A record established in decades is not broken in weeks or months. We will get there, little by little. Patience.
