Every time a client says, “The naming? Oh yeah, we’ll take care of it,” somewhere, a copywriter trembles. And no, it’s not just because he thinks – rightly or wrongly – he’s a more brilliant creative than you.The real reason is much more practical and has to do with lawyers. Find out why in our article.
Why You Shouldn’t Underestimate Choosing Your Brand Name
Your brand name is the first thing your customers will remember. As they say, it is your business card.
If it’s a business, remember that every secretary will answer the phone saying “Good morning XYZ”.
If it’s a product, every customer will say “Give me an XYZ please?”. How does that sound? (But come on, we know that every entrepreneur is a bit of a megalomaniac deep down).
A naming is forever.
Remember, you can change the logo a thousand times, do restyling and variations on the theme, but your audience will always recognize your brand. It is rare, much rarer , that you decide to change the name , unless it is imposed by legal reasons or changes in the corporate structure. Just like your mother and your favorite team, the naming is (almost) never changed.
Before choosing the name, it is better to check if the brand is available.
At Eclettica-Akura , the creative work of the copywriters goes hand in hand with that of the lawyers who have to deal with the registration of the trademark. We have a consolidated partnership with a leading company in the intellectual property sector , and we work closely with their professionals, to ensure that the name chosen is not only creative, but also registrable. There is no point in finding a fantastic name if the trademark is not available.
When we present our naming proposals to the client, they have already passed an initial check, so that the name makes sense not only from a creative point of view , but also from a legal one .
We do an initial screening , which takes place through the consultation of international databases, in relation to the Nice product classes and the countries of interest, as agreed with the client (you don’t know what the Nice classification is? bad, very bad).
However, before proceeding with the actual registration of the trademark
We advise customers to rely on professionals to carry out further, more in-depth analyses, such as prior art checks, both of identity and similarity, to avoid that the chosen naming may be similar to others already existing on the market, opening the way to possible future disputes. In fact, we remind you that, technically, it is possible to register a trademark even without carrying out any prior art checks but, obviously, at the customer’s own risk!
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Why should I register a trademark?
At this point in the article, you may shopify consulting be wondering: “ but if registering a trademark is so complicated, why should I do it? It’s not mandatory? ”
Obviously, you are free not to alb directory register the name of your brand or product. However, be aware that if you don’t, you could
discover in the future that there was already a registered trademark identical, or very similar to yours. This can damage you, both by creating difficulties in building your own strong and distinctive brand identity, and on a legal level, because the legitimate owners of the trademark could prevent you from using yours, destroying all the work done.
Expose yourself to future risks
For example because a competitor could register the trademark, which is technically free, and exploit the brand reputation that you have worked hard to build, when not placing counterfeit products on the market. At this point, without a registered trademark it is much more difficult to assert your positions.
So, only by choosing a name free from legal constraints will you be able to allow your brand to spread its wings and transform into a wonderful butterfly, er, I meant a registered trademark .
How we work: the process of creating your brand naming
Detailed Brief : The more information you provide us, the less generic our proposals will be.
Verified Proposals : Each name proposal we present has already passed an initial screening, through research on international databases.
Detailed Rationales : We provide detailed explanations as to why each name was proposed, from a concept, meaning, and phonetic standpoint.
Prior art searches and trademark registration : once a shortlist of eligible proposals has been defined, we invite you to carry out the necessary prior art searches, using professionals in the sector. If you wish, we can manage this process for you, in collaboration with a leading company in the Intellectual Property sector.
Logo creation :
we are a creative agency, not freelance copywriters. We can also take care of the graphic part, creating a logo that best represents your new name, as well as building a complete brand identity, declined on different communication materials.
Learn more about the brand naming process by reading this in-depth article
Branding Agency: Why Choose Eclettica-Akura?
Choosing Eclettica-Akura means relying on a team that sees beyond pure creativity and can follow you throughout the project, from the creation of the naming and logo to the entire brand identity .Visit our site to learn more about our naming process and how we can help you create a strong, recognizable brand.
