Expecting to find a theoretical article talking about relational marketing , this is not the article you are looking for. However, if you want to see a different. Current vision of how using a relational. Marketing strategy can boost your brand , then you have come to the right place.
Brand image has to the center
Heart of any online marketing strategy. There are many aspects that can improve our strategy if our brand shines with its own light . If you still don’t believe it, I hope to convince you throughout this article.
The brand not just another indicator
Rather a factor that gives and exudes quality to all our actions within a company. We know of two types of brand image:
Branding : Branding is the brand image of a business, and an important aspect to differentiate ourselves and stand out from our competition.
Personal Branding Better known as personal
Branding , it seeks to generate a brand image around a physical person rather than a business, and will most likely be the candidate to replace the personal resume, especially if we look at it from a professional perspective of digital marketing and social media.
If improving your personal brand is so important , why is it often forgotten by a large number of businesses that start in the online world?
It is an interesting question, but it cannot be answered in a quick and simple way, but to introduce an answer I will say:
Branding stage 0 of any OnlineMarketing
And although this should always be the case, it is more common to ignore this stage and completely ignore this first phase of the project, and in this way, start with other strategies such as the SEO Strategy and the Social Strategy, all without having first worked on and made this brand image known, which makes no sense.
Today’s article I’m going
to focus on one of the most important aspects and benefits for our business. Yes, I’m talking about brand image and I’ll explain how this brand image can be the greatest amplifier of our online actions.
How do we do it?
To work on your brand image, you will need tools and dissemination channels, and to do so you need at least:
1.- Brand Blog
There are many types of blogs, but a brand blog seeks to turn our business into a great reference in our sector. In other words, not just any blog will do. We need a blog with a clear strategy and a commitment to promoting the brand.
2.- Content strategy
You have to decide what content you want to write and publish on your blog and with what objective, it’s that easy. It’s not about generating traffic just for the sake of it, but rather what we’re looking for is to segment the content well so that we can achieve our objectives.
3.- SEO strategy.
You don’t need to be an SEO expert to increase your blog’s traffic, you just need to define well:
Target to which you going to direct your strategy
– Analyze the content demand of the target you have selected.
– Analyze the competition, but not to copy what we like, but to understand the work that other professionals are doing and why they are doing it. If we delve deeper into this knowledge, we can obtain many ideas that we can apply to our marketing strategy.
– Define some objectives.
– Design an action plan.
4.- Social Media Strategy
Social media strategy can help us to make ourselves known in a very short time. In a few months you can go from being a complete unknown on the Internet to a highly respected and well-positioned professional.
Now we get to the heart of the matter…
How we use brand image as a relational marketing strategy
Well now I will tell you how my relational marketing strategy is living its golden age thanks to the influence of brand image.
Brand image begins to stand out you get:
Capture the attention of many professionals in your sector.
Exponentially increase your number of followers on social networks.
You receive dozens of queries from Internet users and readers of your blog every week.
You generate trust and professionalism
That other professionals mention you and are interested in your work.
In short, you are everywhere, and many people talk about you.
When your brand becomes a reference in your sector, all your marketing strategies automatically benefit. I will explain all of this to you part by part.
When it comes to SEO strategy, your traffic will skyrocket and you will go from having thousands of visitors to tens of thousands of visitors per month, and you can achieve all of this in less than a year, it all depends on the intensity of the light with which your brand image shines.
A reference in your sector
Professionals to talk about you on their websites, thus improving your brand image on the one hand, and achieving 100% natural link building on the other, that is, we get links that the Google search engine likes, which increase our domain authority, and therefore, improve our overall organic visibility.
If you apply a method that I call “being the same as always and never a guru”, you can manage to amplify these mentions that you receive from other professionals in your sector.
Do you want to know the method?
Well, don’t leave the article and keep reading, this is getting more and more interesting.
The graph we can see a good growth of inbound links and a fairly stable and continuous growth rate over time. The days with a very sharp drop usually coincide with the weekend, which is quite normal, because very few bloggers usually publish on those days.
For example, in the last month
my Blog has obtained 285 dofollow links, which are logically very good for improving and growing the domain authority.
Organic visibility has grown a lot in the last 6 months as you can see in the following graph.
organic-visibility-growth
Here, for example, you can see the increase in followers from yesterday on my 2 Twitter accounts.
get-twitter-followers
And in the following image you can see the evolution of followers on Twitter in the last two years, from not existing to being a Twitter account with great activity and engagement .
evolution-followers-twitter
All of this was achieved without any methods or tools, only by publishing highly valuable content and connecting with highly valuable professionals.
How can we know if the account is really active and has quality followers? It’s very simple, what we have to analyze is the activity of the account. We have to remember that the most important thing in Social Networks is not the number of followers, but the degree of interest of your followers in your brand, that is what really matters and has value.
In the following image I will show you the activity of one day.
engagement-twitter-one-day
In the following image you can see the degree of engagement of a tweet in just 24 hours.
alcance-tweet
I have focused my Social Media Strategy to improve my brand image mainly on three social networks: Twitter, Facebook and Google Plus, but a few months ago I started to dedicate some time to start working on LinkedIn.
Social bookmarks for the content published on the Blog have also skyrocketed, as you can see in the following image.
social-bookmarks
Relationship Marketing Strategies that can boost your brand image
1.- Realization of an event or a course.
A year ago, around this time, I embarked on my first training initiative, which consisted of a completely free digital marketing and social media course for the unemploye
2.- Attend events such as Congresses, Conferences and Seminars.
A conference is the perfect excuse to meet many professionals you talk to every week on social media. This is important and necessary, because it is very important to generate real empathy and for us to be able to see and touch the people we know.
For example, in a week I will be participating as a speaker at the Made in Madrid Inbound Marketing Congress . If you want to stop by so we can meet in person, I will be happy to chat with you.
3.- Very Personal Networking
There is no better mechanism to create a relational bond with another person than to help them in a completely selfless way.
Reaching out to someone when they need your help is one of the most gratifying things we can do, but in addition, in a very natural way we will get closer to the other person ourselves, because without meaning to we will have created a moral debt in the person we help.
My wife always tells me:
“Help others whenever you can because you never know when you will need help,” a phrase that I love and that I agree with 200%.
Your phone number database error is gone. We refresh our phone number database every week! Based on: We use this list site database and high resolution size or capacity. Yes, because updated 2024 mobile phone number data we take the information and give it to the executives, that is why our cell phone category library has 100% accurate results, but as of August 2024, our cell phone category library is like a day and night guide.
Initiall I did not pay attention
to these projects, but over time I saw that it could be a great networking tool, since if I referred the projects to a professional in my sector, we would automatically be getting closer and fostering a closer professional relationship, and at the same time this professional would be very grateful for the gesture.
Of course, and you can ask the professionals to whom I have referred a project, I don’t ask for anything, absolutely nothing for doing this management, and I do it for a very simple reason, because I believe there are many entrepreneurs who put a lot of hope and work into starting a project, as well as a lot of money, and falling into the hands of “not very” professional people can be very dangerous for this future business, so in this way I put these clients in contact with very good professionals who I know for a fact will do a very professional job.
5.- Create a project together
Good humor always has to accompany a good relationship, and over time you can make this professional relationship turn into a real friendship.
6.- Participate in event
A few weeks ago, Alicia Rodríguez was kind enough to invite me to a Tweet Chat , and I really liked it, especially because of Alicia’s level of professionalism and staging, which left no detail “to the winds” and every last detail was carefully taken care of, so I can only say “hats off”.
At these events you will interact with “peers”, that is, great professionals in your field, so it is a perfect showcase to improve your brand image.
brand-relationship-marketing-strategy-infographic
Tools you need for the Relationship Marketing Strategy
1.- Social Networks
For me, it is the most natural and ideal channel to start a conversation with another professional. My favorite social networks for chatting are Twitter and Google Plus.
One of the most traditional forms of what is communication communication on the Internet and one of the most effective, especially when sending a proposal or formally introducing ourselves.
Skype we can have more dynamic
warm and interactive professionals. I personally agb directory like using it a lot because I can share my screen and explain to the professional in a more visual way what my collaboration proposal consists of.
