The best AI tools to help you in digital marketing and streamline many of the processes in your strategy thanks to their application. You will save a lot .
AI offers a wide range of tools that can improve the efficiency and effectiveness of marketing strategies.
Nowadays, even search engines like Bing (from Microsoft) or Google itself are betting on them through additional extensions , for example.
For this reason, in this article we have selected some of the most representative ones that can best adapt to your needs in the digital environment.
In our review of this classification, we will focus primarily on those focused on content marketing and social networks.
Likewise, within these two areas, we will indicate some linked to the creation of images or videos and others focused on the generation of texts, as both aspects are closely related to digital marketing: our specialty at TTANDEM . So, if you need help with your strategy, we are here for you!
We will start, however, with a summary of the history of AI, its definition and clarifying some terms specific to artificial intelligence, so that they do not catch you by surprise if you hear them on occasion.
What is AI?
AI or artificial intelligence refers to a machine’s ability to imitate and simulate human intelligence . It involves the ability to learn, reason, make decisions, and solve problems in ways similar to how a human would.
In the context of digital marketing, AI is used to automate and improve various tasks and processes . These tools use advanced algorithms and mathematical models to analyze large amounts of data and draw meaningful conclusions. All in a really short time .
However, it is not advisable to confuse applications or platforms, which use AI for some of these functionalities.
This condition does not in itself make them artificial intelligence tools. We are emphasizing this because we have seen this error in many online contents.
Just as no one would consider Canva to be AI, platforms such as Hootsuite or resources such as Manychat, for example, should not be considered artificial intelligence either, even if they have AI partially implemented for some of those functions.
That said, let’s review the beginnings of this type of software.
What was the first AI?
The first AI, as such, dates back to the 1950s, with denmark telegram data the development of the computer program known as “Eliza” . Created by Joseph Weizenbaum at MIT , Eliza is considered one of the first chatbots in history.
Eliza was designed to simulate a therapeutic conversation with a patient . Through natural language processing techniques, Eliza could recognize language patterns and respond coherently. Although she was not able to understand the actual meaning of words, it was a remarkable innovation for its time.
Over time, artificial intelligence has evolved. Within this evolution, various tools have emerged to help professionals of all kinds, including those in marketing.
Now, these AI tools applied to digital marketing have become more sophisticated and powerful. They use advanced machine learning algorithms to analyze data and offer insights or precise statistics and recommendations.
Basic Terms Related to AI
This article is not intended to help you get a master’s degree in AI, but we thought it would be useful to explain some of the most commonly used terminology in relation to artificial intelligence.
- Prompt : instructions we give to the AI.
- Output : response generated by the AI from the request or instruction we have given.
- Token : Each basic unit of text that is understandable to AI.
- Tokenization : Breaks text into smaller pieces to facilitate machine analysis and help machines understand human language.
- Iteration : each request or instruction for the AI to fine-tune its response.
What types of AI are there in the context of digital marketing?
To avoid confusion, we would like to highlight that what most characterizes AI is its ability to learn as well as its speed of response.
Although there are platforms and tools that use AI algorithms for some of their functions, that does not make them artificial intelligence as such.
Depending on their specialization, there are instagram has 1 billion monthly active users several types of AI that are valid for digital marketing . We list them below.
Chatbots
One of the most common AI tools used in digital marketing is the chatbot.
Chatbots are AI programs designed to interact with users via text or voice messages . These chatbots can answer frequently asked questions, provide product or service recommendations, and even perform transactions.
Chatbots are especially useful in digital marketing, because they can offer instant and personalized answers to customer queries. This improves the user experience and increases customer satisfaction. They are usually very common in e-commerce, online academies …
Machine Learning
Machine learning is used in a wide variety of applications, including speech recognition, natural language processing, computer vision, medical diagnosis, product recommendations, fraud detection, and much more.
Analyze big volumes of data and predict future consumer behavior .
It is a powerful tool that allows machines ch leads to learn and improve with experience, without direct human intervention in the specific task being performed.
Adtech
Platforms that use AI algorithms to buy and sell advertising space (Ads) in real time, optimizing impressions based on user data and past performance.
Automated A/B Testing
Tools that use AI to perform A/B testing and optimize campaign performance through automatic adjustments based on test results.
Content Personalization
Product recommendation engines like those used by Amazon or Netflix , for example, which use AI to analyze past customer behaviors and preferences and suggest new content or products based on them.
Natural Language Processing (NLP)
Tools that analyze the sentiment of social media posts, product reviews , and other user-generated text to better understand audience opinions and emotions .
Social Listening
Platforms that use AI to monitor conversations on social media and gain insights into brand perception, trends, and market needs .
Marketing Automation
Tools that automate repetitive tasks such as sending emails, managing social media campaigns, and nurturing leads through the use of intelligent workflows. With some nuances, Manychat could be included in this category.
As experts in digital strategy and web design , at TTANDEM we like to know the latest developments. If you need help with your business in any of these areas, contact us without obligation .
Text generation
Platforms that use AI to create written content , such as articles, product descriptions, and blog posts (e.g. AI-assisted copywriting tools). ChatGPT is the most popular, but not the only one.
Image and video generation
Tools that use AI to create personalized and engaging images and videos for advertising campaigns.
Keyword analysis and optimization
Tools that use AI to analyze keyword performance and suggest improvements for SEO strategies .
SEO Audit of Websites
Tools that analyze websites to identify technical SEO issues and suggest solutions . Examples that come to mind in this section are Screaming Frog SEO Spider or SEMrush SEO Audit .
All these varieties of AI are transforming, in the context of digital marketing, the way in which companies interact with their customers and optimize their strategies, offering greater personalization and efficiency.
And it is clear from the above that, although the appearance of ChatGPT between 2022 and 2023 made this type of platform more visible, these are not tools as recent as we thought.
Let’s continue developing the topic, okay?
We have already told you about this, but we would like to talk to you now, in more depth, about the type of tasks that artificial intelligence can perform in the context of digital marketing.
What types of processes or tasks can AI execute within digital marketing?
This type of support is used in various fields of digital marketing such as:
- Audience segmentation .
- Personalization of messages .
- Fraud detection .
- Predictive analytics .
- Optimization of advertising campaigns .
- Content generation .
Since we cannot talk about all types of artificial intelligence, we will focus mainly on those involved in the creation of content and those applicable to social networks, as well as those that manage images, either by generating them or by allowing changes to be made to them.
AI for content marketing
Let’s say that this type of AI for content marketing could be classified based on the stage of the process in which it intervenes. With the explanations that we leave you in the following sections, you will surely understand better what we are referring to.
Content Creation Automation
Automation in content creation is one of the areas where AI has had a significant impact. Tools like OpenAI’s GPT-4 allow businesses to generate articles, blogs, and other types of content quickly and efficiently. These tools not only save time but also help maintain a steady flow of high-quality, relevant content.
Predictive analytics for content
Predictive analytics, powered by AI, allows marketers to predict what type of content will resonate best with their audience .
SEO Optimization
AI tools also play a crucial role in SEO optimization. Platforms like MarketMuse use AI to analyze content and suggest improvements in real-time. These tools can identify relevant keywords, improve content structure, and optimize the use of metadata , ensuring that content is more visible in search engines .
We do not want you to finish reading this article with the idea of having delved deeply into the generality of the mechanisms that speed up AI, without having named any specific ones.
So stay with us, because you’re going to have a few examples of each kind.
1. OpenAI’s GPT-4o:
Generates articles, blogs, and other types of content efficiently. This is a version that will eventually reach all types of users, whether they are paying or not . It should not be confused with GPT-4 Plus (which is fully paid). To discover the main differences between GPT-4 and GPT-4o, we recommend reading this article .
2. Jasper, formerly Javir – Create compelling and engaging marketing content . Paid AI tool with various tariffs and an initial 7-day free trial period .
3. Copy.ai – Generates advertising texts, product descriptions, and blog content . It is available in four versions. The free one is for life , but of course it has limited features compared to the others.
4. Frase-io : is an AI tool that specializes in content marketing and SEO optimization , using natural language processing and machine learning techniques . It offers a free version for one query /text with a maximum limit of 2,000 words. After that first document, you would have to choose a paid plan.
5. Escribalo.ia : This is the first software of its kind in Spanish .
This tool, based on NLP, helps, among other things, in the creation of articles optimized for SEO. There is no free version, but if after trying it for five days you have not exceeded 10,000 words of generated text (the limit is 50,000 per month) you can request a refund .
7. Copysmith : It is actually a group or company that includes several AI , among them is Frase-io. All the artificial intelligences that it encompasses are based on NLP. If you want to find out more about Copysmith, this post will help you .
8. Copyter : AI for content creation.
You can ask it for ideas for video titles, product descriptions. Although it is paid, its Lite plan is very affordable . For only €9/month it allows you to generate 500,000 words per month as well as 30 images. More than enough to get started. Interesting for marketers, content writers, bloggers…
9. Copyson : As they define themselves on their own website, it is a platform for generating all AI content and AI voice-overs . Even its most affordable version offers the possibility of generating both texts and images , of course with limitations.
One aspect that we found very interesting is that in addition to monthly or annual plans, it also has a prepaid option.
There are numerous articles online on this topic, but we highlight this one that explains in more detail the differences between Jasper and Writesonic .
If you are interested in this type of tools, copyter.com has several comparative articles that analyze some of the ones we have brought you in this list.
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AI for social media
It may seem strange that we make this distinction between AI for content marketing and AI for social media, but we consider it essential.
Here is a table showing some key differences between AI for content marketing and AI for social media.
Automated Social Media Management
Social media management is a time-consuming task, but with the help of AI, much of this work can be automated. Tools like Hootsuite and Buffer use AI algorithms to schedule posts, respond to comments, and analyze the performance of social media campaigns. This not only saves time but also allows for more efficient and effective social media management.
Sentiment analysis
Sentiment analysis is another area where AI is having a significant impact. Tools like Brandwatch use AI to analyse sentiments expressed on social media, allowing businesses to better understand how their customers feel about their products or services. This information can be crucial to adjusting marketing strategies and improving customer relationships.
Social media advertising
AI is also transforming social media advertising. Platforms like Facebook and Google Ads use AI algorithms to optimize advertising campaigns, ensuring that ads reach the right audience at the right time. These tools can automatically adjust bids, select the best ad formats, and provide detailed analytics on campaign performance.
1. Text.cortex :
we could have actually included it in the previous section, but we have decided to include it here, because its approach is a bit different from the ones we have mentioned above. Its free version, valid for up to three users, allows 20 creations per day , as well as rewriting and translating documents, among other things.
2. Lately – describes itself as the only AI-powered social content platform. It offers a 7-day free trial . Regarding its payment plans, they vary depending on the type of business (small business or enterprise), and for each of these business models it offers different payment alternatives with different functionalities.
3. Phrasee :
Togenerate and optimize advertising and marketing text, including social media posts, improving impact and effectiveness. It is not exclusive to social media. On the other hand, it focuses mainly on companies. It does not offer a free plan . In particular, the home page of its website did not seem intuitive to us when it came to finding out pricing plans.
4. Replika : Although it is best known as a conversational chatbot AI , Replika can be used on social networks to interact with users in an automated and personalized way. It differs from the rest of the ones we have talked about so far, in that it allows you to create an avatar with which to interact. It should not be forgotten that it is a chat and yes, in case you were wondering, it is free, although there are paid versions. We believe that the FAQ on the website itself better explains what exactly this artificial intelligence is and what can be expected from it.
This comparison table complements very well what we have been explaining to you about AI for content marketing and social media.
While it is true that AI software specialized in images could be considered valid for both content marketing and social networks, we have preferred to give them their own space in this post.
We will explain some of its most common functions, because not all of them allow the same thing and, of course, we will give you a small list with some of the best known ones.
AI for image creation
Within the specific AIs that work with images, we distinguish three: those for image generation, those for editing, and those for personalization.
Image generation with AI
AI-powered image generation is one of the most exciting innovations in digital marketing. Tools like OpenAI’s DALL-E can create realistic images based on text descriptions.
This allows marketers to generate unique and engaging visual content without the need for photographers or graphic designers.
Automated image editing
Image editing is another area where AI is having a significant impact. Not only does this save time but it also allows users without advanced editing skills to create high-quality images.
Personalization is key in digital marketing, and AI is making it possible to create personalized visual content at scale. This allows businesses to create visual content that resonates better with their audience.
Examples of image AI tools
1. DALL-E by OpenAI: generates realistic images from descriptions .
2. DeepDream : developed by Google .There is a free version .
3. CleanUp.pictures : artificial intelligence that removes unwanted objects from images previously provided by the user. It offers three pricing plans. One of them is free, although the resolution of the images is limited to 720p. However, its immediately superior plan stands out for its price and the possibility of working with images without resolution limit.
3. Bing Image Creator : based on DALL-E algorithms, it is an extension for Bing (Microsoft) that generates personalized images from textual descriptions . Completely free. For each prompt that we enter, it generates four images.
Personalization of visual content
4. Arbtreeder : Generates or manipulates artistic images based on user selections and settings .
And yet, they are really interesting and worth knowing.
Examples of other AI that make you a more efficient professional
1. Crystal Knows : AI personality analysis tool for LinkedIn that provides insights on how to communicate and interact effectively with others. Its free version requires creating a user account .
2. Synthesia : an artificial intelligence tool that generates videos where a virtual person ( avatar ) speaks and moves naturally. With its free plan , the time limit is 36 minutes of video per year and the creation of 6 avatars .
4. Grammarly : Thanks to natural language processing (NLP), it analyzes and improves writing : identifying grammatical errors, suggesting writing improvements and providing stylistic recommendations. Its paid plans have very competitive prices.
5. Quillbot : A direct competitor of the previous AI. It understands the context and semantics of the text provided by the user, generating variants that preserve the original meaning but with a different structure or words. It has a free option . The prices of all these plans are very affordable .
Will AI applied to digital marketing replace humans?
This is the big question and we honestly do not believe that this will happen. However, we will explain it in a more reasoned and in-depth way in the following lines.
Human-AI collaboration
Despite advances in AI, machines are unlikely to completely replace humans in digital marketing.
The future of digital marketing with AI
It is not the first time in human history that some kind of technology has changed the paradigm and led to the disappearance of certain professions or the rethinking of others, while simultaneously causing the emergence of new ones. It is part of progress .
The future of digital marketing will likely see even deeper integration of AI. The best professional will not be the one who lives outside of AI, but the one who best adapts to that context and best knows how to handle artificial intelligence in his daily work .
Conclusion
Artificial intelligence is transforming digital marketing in profound and varied ways . From automating routine tasks to creating unique visual content, AI offers a wide range of tools that can improve the efficiency and effectiveness of marketing strategies.
As technology continues to advance, we are likely to see even deeper integration of AI into all aspects of digital marketing. However, collaboration between humans and machines will remain key to fully harnessing AI’s capabilities.
