There’s no denying that the past year has been a landmark one for artificial intelligence. In just one year, generative AI has gone from a niche field to a global phenomenon that only the lazy haven’t heard of.
It’s no surprise that marketers have started using AI in all areas of their work, from content ideation to research and beyond. The field of AI continues to grow and evolve rapidly. It’s only logical to expect that the use cases for AI in marketing will also change significantly in the coming years.
That is why today we will look at the main marketing trends of 2024, which are somehow related to AI.
Top AI Marketing Trends in 2024
Many marketers are using AI to improve ad targeting. Artificial intelligence can analyze large amounts of customer data to help you target your ads more accurately. This marketing trend is expected to continue to gain momentum in 2024.
This could lead not only to europe cell phone number list more targeted ads, but also to a higher quality bar. Marketers will have to pay more attention to their ads to ensure they remain effective.
How to use it?
The increase in the number bous dijital anplwaye chifreman of competitors and the widespread use of artificial intelligence for targeting raises questions about whether consumers will become more discerning and demanding.
While you don’t necessarily need to use AI to improve targeting right now, keep in mind that your audience may become more wary of ads and expect more precise marketing messages. Monitor your ads’ performance more closely and A/B test them until you achieve maximum accuracy.
Speaking of advertising, want to make sure it’s doing its job? Try Google Ads Grader, a free tool for an instant account audit.
Improved Marketing Automation with AI
Marketing automation is everything bw lists from automated emails to social media posts. This area will be actively developing and improving. As a result, you will be able to react to the situation faster, conduct more micro-campaigns, target narrower segments, and much more.
The increased use of AI-powered marketing automation could change audience expectations, with people expecting more relevant campaigns, more targeted audiences, and highly personalized content.
How to use it?
Consider the aforementioned changes in audience demand when generating content ideas as you work on new strategies. AI-powered automation will allow you to run smaller marketing campaigns, so think about potential pain points and hot topics to target, and how automating your social media post and email scheduling will free up your time to work on other tasks?
